Al Ain University of Science and Technology
Bachelor of Business Administration in Marketing
The concentration is specialized in providing marketing knowledge and skills to allow our students to prosper in today’s global business environment. The concentration of Marketing is dedicated to excellence in both research and teaching. The concentration provides a balanced mix of courses that are assessed through practical course works in addition to examinations and other assessment tools. The mix of courses leads students to understand marketing processes and situations in structured and complex business environment, communicating effectively, and thinking independently and critically.
Required Credit Hours: minimum 123 hours