American University in Dubai
Mass Communication
About the College
The Mohammed Bin Rashid School for Communication (MBRSC) was established in 2008 per the directives of H.H. Sheikh Mohammed Bin Rashid Al Maktoum for AUD to coordinate with various Dubai-based constituencies to insure the uniqueness of the School’s offerings. To facilitate access to the School’s programs, His Highness funds scholarships bestowed on 75% of the undergraduate students who meet the rigorous admissions requirements of the School.
The focal point of the School’s mission is to educate media professionals with an outstanding command of the Arabic language, serving to bridge the linguistic and cultural gaps undermining the Arab media sector. AUD collaborates with an advisory council consisting of media specialists from the Middle East and the United States in developing the School’s curriculum. The School offers a Master of Arts in Leadership and Innovation in Contemporary Media (LICM) and a Bachelor of Communication and Information Studies (B.C.I.S.) in Digital Production and Storytelling (DPST) and in Journalism (JOUR).