American University in the Emirates
Bachelor of Arts in Media and Mass Communication – Media Sales
The College offers another time valued undergraduate program. The Media Sales program specialization is crafted and created with artistic innovation to allow students to acquire knowledge with perfection. They are trained to master the strategies to engage in focused media campaigns and media presentations. This program also covers translating marketing objectives into media objectives. Participants are trained in the art of negotiation, marketing, writing for mass media and media ethics. They are usually affiliated with local TV and Radio stations, newspapers and advertising agencies for internship.
Required Credit Hours: minimum 126 hours