American University in the Emirates
Bachelor of Arts in Media and Mass Communication – Public Relations
The College of Media and Mass Communication offers a Public Relations specialization that influences our activities and lives inescapably. This program will equip students the skills to obtain lucrative positions at state level, in international organizations, in different categories and capacities such as business entrepreneurs, public relations officers, policy analysts, market researchers and lawyers, as well as in the education sector. The core idea is to offer the program so as to develop the students' understanding in the field of communications along with real world experience in writing, research and campaign planning, as well as preparing the students to apply their problem solving abilities. In addition to the internship requirements, these skills will assist students to accurately access ideas and construct answers to complex theoretical questions by developing logical arguments based on empirical evidence.