Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment. A specialised degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) in Marketing will prepare you for a career in this dynamic profession. At UOWD, the BCom in Marketing will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. The program will also help you develop competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.

Career Opportunities

The UAE’s diverse business base means that career prospects exist in a range of industries across numerous marketing disciplines. Graduates of the BCom in Marketing can undertake professional roles such as:

• Public Relations Specialists
• Publicity Coordinators
• Media Buyers
• Marketing Research Analysts
• Copy Writers
• Marketing Designers
• Advertising Managers
• Market Business Analysts
• Sales Representatives
• Advertising Executives
• Marketing Consultants.

Required Credit Hours: minimum hours