The Master of Business (Marketing) program is for those aspiring to middle management or to work in marketing, a field increasingly important for all types of organisations who need to deliver value through the products and services they create and deliver. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented specialist marketing skills. You will be trained to formulate strategic plans, evaluate marketing theories and frameworks, design projects using market research tools and be equipped with the high-level skills to generate and position products and services for market.  You will also gain an understanding of the core business areas of Accountancy, Organisational Behaviour, Marketing and Business from different perspectives. As part of UOWD’s Master of Business (MBus) range of programs, the Master of Business (Marketing) specialisation offers a compulsory industry-based research project which will prepare you for your current or future management role and will be a highlight of your time at UOWD.  Our strong links with and support from a broad range of industry partners in the UAE and across our global network will allow you to investigate a real business problem as part of your program of study, giving you real world experience and the opportunity to develop and apply the skills you have learnt throughout your postgraduate degree.

Career Opportunities

Career progression is rapid in the marketing field and the MBus (Marketing) program will help you to achieve the highest level in your chosen sector. Typical areas include:

• Retail
• Public Relations
• New Product Development
• Market Research
• Direct Marketing
• Brand Management
• Advertising
• Web Marketing

Required Credit Hours: minimum hours