Bachelor of Science in Business Major in Marketing & Entrepreneurship

Students entering the College of Business and selecting the major in Marketing and Entrepreneurship will be required to take 132 credit hours. The major itself includes the following courses beyond the core
  • Entrepreneurship
  • Consumer Behavior
  • Innovation Management
  • Family Business Management
  • Integrated Marketing Communication
  • Digital Marketing and Commerce
  • Applied Business Research
  • Global Marketing Management
  • Applied Business Project
Required Credit Hours: minimum 132 hours
Required Credit Hours: minimum hours