The BBA – General Management programme provides students with an opportunity to gain an insight into all aspects of general business management including marketing, finance, human resources management and law along with other business disciplines which will provide a solid foundation in essential business practice.

The BBA – General Management is a four year programme designed in line with international standards and aims to provide a high quality business education. The curriculum is carefully designed to integrate core business courses with more specialised courses offered in the final years as detailed in the illustrative study plan.