Emirates Aviation University
Bachelor of Business Administration in Marketing
The BBA – Marketing programme provides students with an opportunity to gain an insight into all aspects of marketing as well as general business management. The marketing specialist courses including, brand and corporate communications, retail marketing and contemporary marketing issues, as well as general business courses such as human resources management, accounting, finance and law which will provide a solid foundation in marketing and essential business practice.
The BBA – Marketing is a four year programme designed in line with international standards and aims to provide a high quality business education with a strong focus on contemporary marketing practice. The curriculum is carefully designed to integrate core business courses with more specialised marketing courses offered in the final years as detailed in the illustrative study plan.Required Credit Hours: minimum hours